Xírena is founded by Diedra Roffoni, the owner of Findings Agency, a California native. She missed the easy to wear shirts and blouses in the collections she represented at her Agency. The feedback from all her customers missing the same, led into the creation of her own brand, Xírena! Xírena’s key words are timeless, effortless and those who know, easy recognizable by the iconic red bar tack. Xírena continues to evolve but their promise is always the same, to choose the softest fabrics in the most comfortable shapes.